Inside Bradley’s Putters: Crafting Excellence One Swing at a Time

Client: Bradley’s Putters

Background

Bradley's Putters is a leading producer of handcrafted golf putters, headquartered in Grants Pass, Oregon. Founded by Brad Converse, the company has established itself as a purveyor of premium, artisanal putters that embody the soul and heart of golf. Brad shared his story with us, giving us insights into the origin of the business and the intricate process that goes into the making of each putter.

Objective

Our objective was to create a compelling video story that showcased the unique crafting process behind Bradley’s Putters, while highlighting the passion and dedication of its founder, Brad Converse. The goal was to appeal to golfing enthusiasts and casual players alike, emphasizing the brand’s commitment to superior quality and personal touch.

Approach

1. Concept Development: We decided to take a docu-story approach, narrating Brad's journey while weaving in the meticulous process of crafting a Bradley’s Putter.

2. Pre-production: This involved careful planning of the shoot, including location scouting, scriptwriting, and ensuring all necessary equipment was prepared.

3. Production: Our crew filmed at the Bradley’s Putters workshop, capturing close-ups of the crafting process, and interviewing Brad about his inspiration and journey.

4. Post-production: This phase saw the careful piecing together of the footage, combining the narrative with visuals, and overlaying with appropriate background music to bring the story to life.

Challenges & Solutions

During the project, we faced two main challenges:

1. Capturing the intricate craftsmanship: The detailing involved in making each putter was challenging to capture. We used macro lenses and applied creative lighting techniques to highlight the intricacies of the process.

2. Narrating a compelling story: Ensuring the viewers remained engaged throughout the video was crucial. We kept the narrative focused on Brad's passion and dedication, thus forging a personal connection between the brand and the audience.

Results

The final video was a perfect amalgamation of Brad's journey, the crafting process, and the soul of Bradley’s Putters. It beautifully showcased the meticulous care and dedication that goes into each handmade putter.

The video received an overwhelmingly positive response, with viewers expressing admiration for the craftsmanship and the dedication of Brad Converse. The exposure resulted in increased brand awareness for Bradley's Putters, and subsequent online traffic data showed a 25% increase in website visits.

Moreover, the video proved effective in enhancing customer engagement. It served as a testament to the brand's authenticity and quality, resulting in a significant increase in sales.

Conclusion

This project was a perfect example of how storytelling can elevate a brand’s identity and its products. Through our lens, we were able to shine light on the passion and precision behind Bradley's Putters, leading to increased brand awareness, customer engagement, and ultimately, business growth.

As a video production company, it was an exciting challenge to visually represent a craft so intricate and personal, but the end result was a testament to our commitment to deliver compelling, high-quality visual narratives that serve our clients' goals.