We Help E-Commerce Brands Win on YouTube.
We turn YouTube into a powerful sales engine for e-commerce brands. Our strategy boosts visibility, builds credibility, and establishes niche authority. We drive product sales and showcase your offerings to the right audience.
Does This Sound Like You?
✅ You have a great brand, but not enough people know about it.
✅ You know YouTube is powerful, but your content isn’t driving the engagement or conversions you expected.
✅ You want to drive more sales, loyal customers, and repeat buyers.
✅ You’re investing in video marketing, but it’s not paying off.
You’re not alone... and we can help.
Do you want more product reviews like this?
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"Found them on YouTube and that led me to their site ... Have rarely seen a company work so hard to create an immaculate customer experience and pull it off."
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“Videos give you all the answers you need to design and install your drip system ... I would give them 10 stars if I could!”
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“Enjoy the videos that demonstrate each product. I find it very helpful.”
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“Their YouTube videos were on point.”
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"... Great how-to videos. Never needed to call customer service because everything just works."
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"All the information available with the videos and guides is amazing...""
Join brands that are winning on YouTube.
After years of working with e-commerce companies with YouTube, we’ve found that in-house marketers either toss YouTube into the basket with other social channels like Facebook, Instagram, or TikTok… or ignore it completely.
This is a HUGE MISTAKE.
YouTube isn’t a quick win. It’s a growth engine. The sooner you invest, the more your brand’s visibility, trust, and sales will compound year over year.
Social media can often be reduced to pure promotion and trendy fads that don’t last.
But YouTube is different than other social media platforms…
What makes YouTube different?
Similar to blog articles, media you produce on YouTube continues to pay dividends for years, sometimes decades after it’s uploaded.
Why YouTube should matter to you
YouTube is where you can reach any audience.
2nd
largest search engine
YouTube is the world's second largest search engine.
95%
In the US, 95% of internet users watch YouTube every week. And nearly 70% check in daily.
2.8B+
Over 2.7 billion people use YouTube monthly
And why does it matter for your marketing?
It’s the channel that keeps on giving
YouTube isn’t like other social platforms. It doesn’t only reward what you post today. It keeps working for you over time. That video we made two years ago? It’s still bringing in qualified traffic, leads, and yep, revenue. Every single day.
It’s a multi-channel and multi-format platform
From Shorts to Lives to Long-Form, and from Organic and Viral to Paid Ads and Influencer campaigns, YouTube supports a wide range of formats and strategies that help you meet your marketing goals. Whether you're focused on community building, conversion, brand awareness, lead nurture, or all of the above, it's all possible here.
It can be the source of all socials
Still want to launch or relaunch the other socials? No problem. All the video content can be easily repurposed to make an impact on Instagram, TikTok, and beyond. Nail your content strategy for YouTube, and you’ve basically nailed your overall content strategy.
OUR APPROACH
We make YouTube work for your brand.
Success on YouTube isn’t just about creating videos. It’s about strategy, execution, and long-term growth. We help e-commerce brands increase visibility, build credibility, and drive sales through data-driven content and expert production.
Most brands struggle to turn YouTube into a real sales driver. We solve that problem by focusing on four core pillars:
Strategic Content Execution – Every video should serve a purpose. We develop a YouTube strategy designed to increase visibility, build authority, and convert viewers into loyal customers.
Subject Matter Expert Positioning – The best people to showcase and provide excellent service for your products are the ones who know them best. Brand founders, product designers, and experienced team members can demonstrate expertise, educate customers, and highlight what makes your products stand out. We help you leverage their knowledge to build trust, increase credibility, and establish your brand as the go-to authority in your niche.
Audience & Sales Growth – Reaching the right audience is everything. Our data-driven approach ensures content ranks, engages, and drives real sales.
Monetization & ROI – Content should be an asset, not an expense. We optimize videos, calls to action, and engagement strategies to turn viewers into repeat buyers.
We handle everything from strategy to execution. Our team ensures your content is optimized, ranks on YouTube, and converts viewers into customers.
You can focus on growing your business while we take care of the rest.
How We Get You Results
1
STRATEGY SESSION
This is where we do a lot of listening. We start by defining what success looks like for your brand. Whether you want to grow your audience, increase sales, or establish niche authority, we create a YouTube strategy tailored to your goals.
3
ALGORITHM & SEARCH OPTIMIZATION
Once published, we optimize every video for search and visibility. We track key performance metrics, refine your strategy, and continuously improve your content to maximize long-term growth.
2
PRODUCTION
We help you produce high-quality videos by handling everything from concept to completion. Our team researches your audience, develops content ideas, and films engaging videos with your subject matter experts. We refine the final product with retention-optimized editing to maximize engagement, leads, and brand awareness.
Tired of being sold “hacks” or “ideas” that do nothing actually to help you make money?
We have a proven track record of actually getting it done.
When we start working on your YouTube engine, we get you results.
Ready to get the results you need?
So… how does growth on YouTube actually happen?
💤 Stagnant... No Growth
Most e-commerce channels start here. Random content with zero long-term strategy leads to flatlined views, wasted ad spend, and minimal brand impact.
🌱 ➡️ 🌲 Build an Evergreen Growth System
We create a consistent, repeatable content strategy on YouTube. It is a process that turns every video into a perennial asset, bringing in customers long after it goes live.
🔄 Repeat the Process
Data-driven insights guide each new upload. We refine topics, optimize calls to action, and iterate on what works so your channel never stops improving.
📈 Compound Growth
Momentum builds as each piece of content supports the next. This is not a one-time spike but rather exponential growth that keeps scaling your sales and brand visibility.
Don't Settle for Random Bursts of Content
Most e-commerce brands hire full-service production companies or freelancers who produce spurts of videos with no strategy or consistency. The result is wasted budget, low returns, and no long-term impact on sales.
Typical Video Production
No clear strategy to increase authority and sales
No long-term audience-building approach
One-size-fits-all content with no brand differentiation
Focus on views and engagement, not business growth
Great for paid ad or promotional campaigns
Pretty videos
1610 Studio YouTube Video Production
Develops YouTube strategies designed to grow e-commerce brands
Optimizes content for sales, credibility, and niche authority
Provides clear analytics and transparent performance tracking
Builds long-term visibility and customer trust through expert-driven content
Proven results, like a 60% YoY increase in targeted audiences for Drip Depot
Showcase Public Support for Your Brand
YouTube comments are an open forum where viewers can see how you back your products in real time. This transparency builds trust, demonstrating that you address questions and concerns head-on.
Why YouTube Comments Matter
After seeing the comments above… I think you understand why. But just in case you don’t, or need to share some points with your shareholders, here are some reasons why comments YouTube’s secret weapon for brand authority:
Social Confirmation: Satisfied customers share positive experiences, boosting your credibility.
Real-Time Engagement: Prospective buyers see you actively supporting your products and answering inquiries.
Authentic Q&As: Address specific scenarios or frequently asked questions in real time. These live in the public domain, acting as a helpful resource for others with similar concerns.
Community Building: Comments become a place where fans and potential customers connect around your e-commerce brand.
Make It Personal
We offer a comment reply service to ensure no one goes unanswered. However, we encourage your subject matter expert (SME) to jump in as well. When your SME personally responds, it shows prospective customers there is a real person behind the brand who cares about their experience. This fosters deeper trust and a stronger relationship with your audience.
Selecting the Right On-Camera Expert
We collaborate with your leadership team to identify an internal subject matter expert who can authentically represent your brand. The best candidate is someone who:
Understands your products and customers at a deep level
Communicates clearly and is open to new challenges
Reflects your brand’s values and style
Has a genuine willingness to be on camera and learn new skills
We have a system to onboard your expert
Personalized Coaching
We help them get comfortable on camera by covering body language, tone, and audience engagement strategies.
YouTube Retention and Pacing
We teach proven tactics to keep viewers watching, from structured pacing to compelling hooks and mid-roll teases.
Crafting Effective CTAs
We show them how to weave in calls to action that feel natural and drive sales or lead generation.
Scripting and YouTube Etiquette
We guide them through writing or refining their own scripts, ensuring each video aligns with your brand voice and YouTube’s best practices.
In-house Expert Success Story: Adam at Drip Depot
Adam was already a Senior Customer Service and Inside Sales Representative with a strong rapport with customers. But he had never been in front of a camera before.
Our coaching gave Adam the confidence to speak authoritatively, engage viewers, and maintain Drip Depot’s brand integrity on camera.
This process not only streamlines video creation, but also ensures your on-camera expert becomes a powerful voice for your e-commerce brand.
By focusing on Adam’s expertise and enthusiasm, we produced over 100 videos that have reached 3+ million views and have generated hundreds of thousands of dollars in sales.
Maximize Your YouTube Impact Without Losing Sight of Your Other Marketing Channels
We specialize in producing, managing, and growing your brand’s YouTube presence. Our done-for-you model covers strategy, SEO, copywriting, thumbnail design, and video production.
We also coach a subject matter expert from your team to be the face of the channel, which adds authenticity and builds audience trust.
Find performance ads without the production budget.
No more wasting time and money producing an Ad that doesn’t convert.
YouTube content that overindexes can be easily converted into Paid YouTube Ad campaigns that have already been tested to work on the platform.
Why Pay $7K+ Per Month for YouTube?
Long-Term ROI: YouTube content has a longer shelf life than social ads or emails. Videos stay searchable (on Google, too) and keep driving traffic and leads.
High-Intent Audience: Viewers on YouTube are actively searching for solutions, making them more likely to convert.
Brand Authority: Establish your company as a go-to resource. When your SME leads the discussion, it positions your brand as the expert.
Strategic Focus: While we handle your YouTube channel, you have more time to invest in other marketing channels.
Content Asset Library: Each video can be repurposed into blogs, social media posts, paid ads, newsletters, and sales materials. Your YouTube investment fuels your entire marketing ecosystem, saving time and budget.
Retainers and Per-Project Options
Monthly Retainer: Consistent uploads, strategic planning, optimization, and on-camera support for your SME.
Per-Project Partnerships: Ideal for product launches or seasonal campaigns.
Before
After
“Why haven’t we been doing this in house?”
Probably because you’ve been hyper-focused on delivering an exceptional product to your customers…
That’s why we do what we do: to help you continue delivering an exceptional product to an evergrowing customer base.
Work alongside our YouTube specialists to create engaging, on-brand videos that drive real business growth while you stay in control of your overall marketing strategy.
About 1610 Studio
1610 Studio was founded in July of 2022 by me, Alex McIntosh.
My journey with YouTube started over 15 years ago.
I’ve learned what makes people click, what keeps them watching, and most importantly, what turns views into revenue.
I started YouTube at 12, making goofy videos. By 13, I had two tech channels. Both eventually failed, but I learned what makes people click.
Then came a successful gaming blog and YouTube channel, but when the game lost popularity, so did my audience. I pivoted, trying to cover more games, but it flopped.
So I regrouped.
Photography became my next passion, and I grew to 13K+ followers, got featured on large photography accounts, and even made some money selling prints and doing photoshoots.
But still, I couldn’t crack the code to real revenue. Another dead end.
Then came music videos… One hit over 300K views.
But again, no clear path to sustainable income.
That’s when I made a critical shift. Instead of chasing creative projects for the sake of art, I started focusing on what actually drives revenue.
That shift led me to YouTube marketing for businesses… And to be specific, e-commerce businesses.
I helped a niche online retailer grow to 27K+ subscribers and millions of views. Not just for brand awareness… but to drive real sales.
Now, I help e-commerce businesses grow on YouTube, turning views into serious revenue.
If you’re ready to stop guessing and start scaling, let’s talk.
FAQs
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Any business that wants to increase brand awareness, build trust, and drive sales through video. E-commerce brands, B2B companies, and D2C brands can all see long-term benefits from YouTube.
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YouTube helps businesses rank in search, answer customer questions, and build trust. A strong content strategy brings in high-intent viewers who are already searching for solutions related to your products or services.
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Results depend on consistency and content quality. Some brands see engagement and traffic growth in a few months, while others gain traction over a year. YouTube is a long-term investment that compounds over time.
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Content should align with your business goals. Common formats include product education, how-to videos, customer testimonials, and industry insights. The key is providing value to your audience while reinforcing your brand.
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We offer flexible solutions based on your budget and logistics. For high-end productions or within 150 miles of our studio in Medford, Oregon, our in-house team handles everything from strategy to final delivery.
For clients outside this range, we provide strategy, pre-production, and creative direction. We source vetted videographers in your local area to execute the production, while our in-house team ensures professional post-production and optimization for YouTube. This allows us to deliver high-quality content no matter where you are.
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Unlike ads that stop generating traffic when the budget runs out, YouTube videos create lasting visibility. Well-optimized content can continue bringing in leads and sales for years without additional spend.
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Success looks different for every brand. From the start, we work with you to define clear goals—whether that’s brand awareness, engagement, or direct sales.
Quantitatively, we track key performance metrics like watch time, audience retention, click-through rates, and conversions. While attribution is never perfect, we design systems with you to assess how your content influences customer behavior and business growth. Success isn’t just about views. It’s about reaching the right audience and turning engagement into results.